INNOVATION Shaping the Future of Fitness

Innovation is in our DNA. Our cutting-edge equipment continuously evolves to address market gaps and inspire the world to work out. Here, we move as one to create the fitness products of tomorrow.

A MARKET LEADER

Our equipment is designed to withstand the test of time, prompting us to continually develop new features and product enhancements that enable you to upgrade and modify your equipment, rather than replace it.

Sustainability is a foundational value that shapes both our products and our company. We firmly believe that fitness and environmental consciousness can coexist in harmony. Through our sustainable choices, we contribute to reducing environmental impact and offer you a fitness experience that caters to both your needs and the needs of our planet.

Partnership Is Built in the Everyday

Partnership means equipment that performs reliably, service teams that respond quickly, and insights that help operators understand how their equipment is actually being used. It’s not just about installing equipment. It’s about supporting the ecosystem of performance, continuously.

"Physical equipment is where confidence is built and effort turns into progress. When equipment feels intuitive and biomechanically sound, people stop thinking about the machine and focus on their movement."

--Jim Pisani, CEO of Life Fitness / Hammer Strength

Our legacy began in 1968 with the LifeCycle, the first electronic exercise machine. Since then, we remain inspired by human movement, conducting advanced biomechanics research to drive our design and development, address customer needs, and move the needle forward.
At Life Fitness / Hammer Strength, we continue toward a unified goal of offering the most natural movement on the market.
At Life Fitness and Hammer Strength, we are united by our unwavering commitment to reliability.  We don't believe in simply following industry standards; we set the standard to ensure our customers succeed on all fronts.