WaterRower

Combining craftmanship and precision technology: each of our products is meticulously crafted by our skilled
artisans paying careful attention to details. This fusion ensures the creation of a distinctive and top-quality
product

FITNESS. DESIGNED.

Today’s world is seeing an increase in opting for a healthier, more sustainable lifestyle. We want to be a part of our customers’ health and fitness journey with our range of beautifully designed fitness equipment. Each product has been carefully sourced and crafted in adherence with our highest standards of quality, functionality and environmental awareness. Our designs therefore stand out from others by aesthetic beauty, yet are capable of fitting into any interior – not needing to be tucked away, but always welcoming the next workout

Craftsmanship

Combining craftsmanship and precision technology: each of our products is meticulously crafted by our skilled artisans paying careful attention to details. This fusion ensures the creation of a distinctive and top-quality product

WATERROWER offers an incredibly realistic rowing experience, captivating users of all fitness levels. NOHRD provides a complete gym experience with an innovative selection of strength and cardio equipment.

Crafted exclusively in our production facilities in the USA and Germany, WATERROWER | NOHRD creates a beautifully designed, cohesive fitness range – for everyone, for every space.

History

In 1988, John Duke, an engineer from Yale University and a candidate for the US National Rowing Team, invented the WaterRower.
Duke’s design was guided by two principles: to replicate the experience of rowing on water, making the sound, resistance, and physiological benefits accessible to a wider audience, and to create a piece of “fitness furniture” that blends seamlessly into living spaces as a preferred piece of art or furniture while serving as a fitness device.
This inspiration drew from the simple elegance of Shaker furniture, known for beauty and practicality. Central to this vision was the use of wood. Over the last 35+ years, we’ve maintained this philosophy, developing what is widely considered the most realistic experience of simulating on-water rowing – right in the comfort of your home or studio.