Partnership means equipment that performs reliably, service teams that respond quickly, and insights that help operators understand how their equipment is actually being used. It’s not just about installing equipment. It’s about supporting the ecosystem of performance, continuously.
"Physical equipment is where confidence is built and effort turns into progress. When equipment feels intuitive and biomechanically sound, people stop thinking about the machine and focus on their movement."
--Jim Pisani, CEO of Life Fitness / Hammer Strength
Life Fitness's legacy began in 1968 with the LifeCycle, the first electronic exercise machine. Since then, the company has remained inspired by human movement, conducting advanced biomechanics research to drive its design and development, address customer needs and move the industry forward.
Life Fitness and Hammer Strength share a unified goal of offering the most natural movement on the market.
Both brands are united by a commitment to reliability. Rather than simply following industry standards, they aim to set the standard so their customers succeed on all fronts.