Go to Choice for MMA, Boxing and Combat Sports Fitness

Built in the Cage

No Excuses. No Regrets.

Universities | YMCA | Athletes | Sports Teams | Commercial Gyms | Specialty Studios | Health Club

Most fitness brands are born in boardrooms. Throwdown was born in a cage.

When Ted Joiner founded Throwdown in 2003 in Southern California, he wasn't thinking about cardio floors or group fitness classes. He was thinking about the world's most demanding athletes and what they needed to train, perform, and compete at the highest level. His first customers weren't gym members — they were UFC fighters. And the equipment he built for them had to survive conditions that would destroy anything less than exceptional.

What happened next is the story of how the toughest equipment in the fight game became the standard for commercial functional training in facilities around the world. From the UFC Octagon to Crunch, from MMA camps to hotel gyms, Throwdown took what it learned building for champions and brought it to every floor that needed to be more than a row of treadmills.

Functional Fitness

Building equipment for elite fighters creates an unusual problem: the standards are too high for the product to stay niche. When you've engineered rigs, bags, sleds, and free weights to handle the training demands of professional MMA athletes, it turns out that recreational gym members, personal trainers, and commercial facility operators want the same thing.Through the mid-2000s and into the next decade, Throwdown steadily expanded its product line and its commercial footprint. The brand grew to serve more than 20 countries, becoming a one-stop supplier of MMA equipment, impact sports accessories, and broader commercial functional training solutions to the fitness industry. (AccessNewswire, "XFit Brands and Throwdown Partner With We Love MMA," 2016)At the same time, the fitness industry was undergoing its own transformation. The age of the isolated machine, one exercise, one movement, one muscle group, was giving way to functional training: compound movements, multi-planar loading, the kind of full-body conditioning that athletes had always trained with but gyms had never fully embraced. Throwdown had been building for exactly this type of training since day one. The market was finally catching up.~ Read More about Throwdown